Ed Tech Thoughts on the Space Coast

Culture & Identity- "On the SpaceCoast of Florida"

When my students were asked to participate in Rock Our World last fall, one of the first things I did with them was discuss branding. We spent a bit of time discussing what a brand is and how important it was to differentiate yourself from everyone else. I thought that this would be an easy exercise as I asked them,

What is the one thing that makes our school system different from every other school in the world?

They couldn’t come up with anything significant.

Maybe it was just the fact that I was born in Melbourne Hospital, the son of a space engineer who had begun working on the SpaceCoast in the early 1950’s. The first thing that leaps to my mind was that WE WERE THE SPACECOAST! And I got to stay up late to see Neil Armstrong on the moon.


Maybe as a nation we have had so many things that our media tells us we should be ashamed of, that we have forgotten what we should be proud of.
Maybe our entertainment / virtual reality movies, games, tv shows have become so good that we have lost a sense of being amazed when solid rocket boosters hurl living beings several hundred miles above the earth.
Our sense of adventure in space was seared by the last two shuttle accidents.
The many benefits of Space Exploration and the
inventions of space related-technologies (velcro, metal alloys used in sporting events, insulating blankets, etc.) have virtual no popular association with the Space Program.
Our culture’s heros have changed. We no longer honor our astronauts as explorers and hero’s, we only see them in the news when they are part of a scandalous love triangle.

I don’t really know what it is... or maybe it is all of those reasons and more. All I know is that the students never identified the brand of their school with the location of being on the SpaceCoast. And now we are down to a very uncertain future as the SpaceCoast. Two more launches of the Space Shuttle are scheduled and there is no manned launch program in the plans. In fact, the once proud US of A is going to rent seats on a Russian space craft whenever have a need to get to the Space Station or the Hubble.

What seemed like a futuristic, high tech name for a blog has become a historical reference of antiquity. Maybe I need to reexamine my brand...

Ed Tech Thoughts from the Spacecoast

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