 
      

So that leaves me to comment on the third goal. Yes, our numaric system is Aramaic. But should our once proud Space Exploration Agency hold up it’s foremost goal to “make them (Muslims) feel good about their historic contributions to science, math and engineering”??!! Please!!!!“”and third, and perhaps foremost, he wanted me to find a way to reach out to the Muslim world and engage much more with dominantly Muslim nations, to help them feel good about their historic contributions to science, math and engineering.””
NASA Director Charles Bolden
“The exploration of space will go ahead, whether we join in it or not, and it is one of the great adventures of all time, and no nation which expects to be the leader of other nations can expect to stay behind in this race for space.
Those who came before us made certain that this country rode the first waves of the industrial revolution, the first waves of modern invention, and the first wave of nuclear power, and this generation does not intend to founder in the backwash of the coming age of space. We mean to be a part of it--we mean to lead it. For the eyes of the world now look into space, to the moon and to the planets beyond, and we have vowed that we shall not see it governed by a hostile flag of conquest, but by a banner of freedom and peace. We have vowed that we shall not see space filled with weapons of mass destruction, but with instruments of knowledge and understanding.
Yet the vows of this Nation can only be fulfilled if we in this Nation are first, and, therefore, we intend to be first. In short, our leadership in science and industry, our hopes for peace and security, our obligations to ourselves as well as others, all require us to make this effort, to solve these mysteries, to solve them for the good of all men, and to become the world's leading space-faring nation.”
“We Choose to Go to the Moon”
President John F. Kennedy, 1962
 When my students were asked to participate in Rock Our World last fall, one of the first things I did with them was discuss branding. We spent a bit of time discussing what a brand is and how important it was to differentiate yourself  from everyone else. I thought that this would be an easy exercise as I asked them,
When my students were asked to participate in Rock Our World last fall, one of the first things I did with them was discuss branding. We spent a bit of time discussing what a brand is and how important it was to differentiate yourself  from everyone else. I thought that this would be an easy exercise as I asked them, They couldn’t come up with anything significant.“What is the one thing that makes our school system different from every other school in the world?”
or
Maybe as a nation we have had so many things that our media tells us we should be ashamed of, that we have forgotten what we should be proud of.
or
Maybe our entertainment / virtual reality movies, games, tv shows have become so good that we have lost a sense of being amazed when solid rocket boosters hurl living beings several hundred miles above the earth.
or
Our sense of adventure in space was seared by the last two shuttle accidents.
or
The many benefits of Space Exploration and the inventions of space related-technologies (velcro, metal alloys used in sporting events, insulating blankets, etc.) have virtual no popular association with the Space Program.
or
Our culture’s heros have changed. We no longer honor our astronauts as explorers and hero’s, we only see them in the news when they are part of a scandalous love triangle.
I don’t really know what it is... or maybe it is all of those reasons and more. All I know is that the students never identified the brand of their school with the location of being on the SpaceCoast. And now we are down to a very uncertain future as the SpaceCoast. Two more launches of the Space Shuttle are scheduled and there is no manned launch program in the plans. In fact, the once proud US of A is going to rent seats on a Russian space craft whenever have a need to get to the Space Station or the Hubble.
What seemed like a futuristic, high tech name for a blog has become a historical reference of antiquity. Maybe I need to reexamine my brand...
Ed Tech Thoughts from the Spacecoast