“What is the one thing that makes our school system different from every other school in the world?”

or

Maybe as a nation we have had so many things that our media tells us we should be ashamed of, that we have forgotten what we should be proud of.
or
Maybe our entertainment / virtual reality movies, games, tv shows have become so good that we have lost a sense of being amazed when solid rocket boosters hurl living beings several hundred miles above the earth.
or
Our sense of adventure in space was seared by the last two shuttle accidents.
or
The many benefits of Space Exploration and the inventions of space related-technologies (velcro, metal alloys used in sporting events, insulating blankets, etc.) have virtual no popular association with the Space Program.
or
Our culture’s heros have changed. We no longer honor our astronauts as explorers and hero’s, we only see them in the news when they are part of a scandalous love triangle.

I don’t really know what it is... or maybe it is all of those reasons and more. All I know is that the students never identified the brand of their school with the location of being on the SpaceCoast. And now we are down to a very uncertain future as the SpaceCoast. Two more launches of the Space Shuttle are scheduled and there is no manned launch program in the plans. In fact, the once proud US of A is going to rent seats on a Russian space craft whenever have a need to get to the Space Station or the Hubble.

What seemed like a futuristic, high tech name for a blog has become a historical reference of antiquity. Maybe I need to reexamine my brand...

Ed Tech Thoughts from the Spacecoast

Tags: Space, branding, identity